I’ve been out of the loop for years now but apparently the National Crime Prevention Council still uses McGruff as their youth-directed mascot. The animated, trench coat wearing canine that warned me about the dangers of drugs when I was in 2nd grade is now warning of the dangers of cyber-bullying. Generally “cyber-bullying” is considered the same as “online harassment” except all parties involved are minors. The NCPC campaign in conjunction with the National Ad Council is well intended and well produced- however the demographic most likely to cyber-bully are beyond the age of associating with animated dogs asking them to “take a bite out of crime”. Still it’s a great effort and the use of the animated mascot is clearly lessened compared to some of their other campaigns. Their official website offers animated website banners, audio stories, and even a video for parents and educators to use.
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